Google Search Console is a free tool from Google that shows you how your site is performing in search. One of the things it tracks is broken pages; URLs that people tried to visit, or that Google tried to crawl, and got an error instead of a real page.
These are called 404 errors, and most websites accumulate them quietly over time. A page gets deleted. A URL changes. An old blog post gets moved. The original address still exists in Google’s index, but there’s nothing there anymore.
Every broken page is a dead end. Someone follows a link, lands on an error, and leaves. Google visits the page, finds nothing, and loses trust in your site a little bit at a time.
The fix is called a redirect. It tells Google and your visitors: “That page moved. Here’s where it is now.” But finding all the broken pages, figuring out where they should point, and setting up the redirects is tedious work that most businesses never get around to.
JackalWP pulls your list of 404 errors directly from your site data, crawls your sitemap to understand what pages currently exist, and uses AI to match each broken URL to the best available destination. Every suggestion comes with a confidence score so you can see how certain the match is.
Redirects get created automatically. Dead ends become working links.
Your broken pages stop bleeding traffic. Google stops finding dead ends on your site. Visitors who follow old links land somewhere useful instead of an error page. And your site’s overall health in search improves over time.
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