Every image on your website has an invisible text description attached to it. You probably never filled it in. Most people don’t. That description is called “alt text,” and it matters more than you’d think.
Search engines like Google cannot see images. They read the description instead. If your images have no description, Google and other search tools often skip right past them. That means your products, your portfolio, your blog photos… none of it is helping you show up in search results.
There’s also an accessibility angle. Screen readers used by visually impaired visitors read those descriptions out loud. Without them, a portion of your visitors get a broken experience.
JackalWP scans every image on your site, identifies the ones with missing descriptions, writes accurate and descriptive alt text for each one using AI, and applies it directly. No spreadsheets, no manual work, no sending a list to your developer.
It runs automatically every month so that new images you add never fall behind.
Your images start working for you in search. Your site becomes more accessible. And you never have to think about it again.
No worries, continue exploring. We have plenty of tools ready to boost you and your team.